The paper deals with growing importance of digital advertising nowadays and with the inefficiencies that are linked to its measurement and use. It also deals with danger concerning the diffusion of artificial intelligence for consumers independence.
Tassinari, G. (2024). Inefficiencies in digital advertising and the threats of artificial intelligence. Springer [10.1007/978-3-031-64346-0_46].
Inefficiencies in digital advertising and the threats of artificial intelligence
Giorgio Tassinari
Primo
Writing – Original Draft Preparation
2024
Abstract
The paper deals with growing importance of digital advertising nowadays and with the inefficiencies that are linked to its measurement and use. It also deals with danger concerning the diffusion of artificial intelligence for consumers independence.File in questo prodotto:
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TASSINARI LAVORO SIS 2024.pdf
embargo fino al 09/03/2026
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Postprint / Author's Accepted Manuscript (AAM) - versione accettata per la pubblicazione dopo la peer-review
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Licenza per accesso libero gratuito
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