This article explores the intersection of generative artificial intelligence (AI) and human cognition through semiotics, proposing that generative AI offers a lens through which the essence of human being is revealed and through which semiotic enunciation and meaning can be radically reevaluated. Drawing on semiotic, philosophical, and neurodevelopmental frameworks, it argues that generative AI, as exemplified by language-endowed systems like ChatGPT and others, challenges traditional notions of meaning, subjectivity, and intelligence. By tracing the evolution of enunciation theories and their application to AI, the paper asserts that these machines reveal a machinic essence intrinsic to human beings – our reliance on external cognitive aids and hybridization with the environment that makes us “natural-born cyborgs.” Indeed AI, far from merely simulating intelligence, exposes the limits of human-centric models of meaning and the myths underlying our conceptualization of cognition and language.
Paolucci, C. (2025). The myth of meaning: generative AI as language-endowed machines and the machinic essence of the human being. SEMIOTICA, 2025(262), 5-23 [10.1515/sem-2024-0204].
The myth of meaning: generative AI as language-endowed machines and the machinic essence of the human being
Paolucci, Claudio
Primo
2025
Abstract
This article explores the intersection of generative artificial intelligence (AI) and human cognition through semiotics, proposing that generative AI offers a lens through which the essence of human being is revealed and through which semiotic enunciation and meaning can be radically reevaluated. Drawing on semiotic, philosophical, and neurodevelopmental frameworks, it argues that generative AI, as exemplified by language-endowed systems like ChatGPT and others, challenges traditional notions of meaning, subjectivity, and intelligence. By tracing the evolution of enunciation theories and their application to AI, the paper asserts that these machines reveal a machinic essence intrinsic to human beings – our reliance on external cognitive aids and hybridization with the environment that makes us “natural-born cyborgs.” Indeed AI, far from merely simulating intelligence, exposes the limits of human-centric models of meaning and the myths underlying our conceptualization of cognition and language.File | Dimensione | Formato | |
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