The chapter is a collection of contributions related to the evolutions in the topic of Humanistic Marketing, with both theoretical contributions, empirical papers, business cases and implications for managers. The chapter focuses on managerial implications of H2H Marketing
Ancarani, F. (2024). Humanistic Management into Practice: what should a humanistic manager do?. Londra : Palgrave.
Humanistic Management into Practice: what should a humanistic manager do?
F. Ancarani
2024
Abstract
The chapter is a collection of contributions related to the evolutions in the topic of Humanistic Marketing, with both theoretical contributions, empirical papers, business cases and implications for managers. The chapter focuses on managerial implications of H2H MarketingFile in questo prodotto:
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