the volume is made of a collection of chapters related to the emerging topic of Humanistic Marketing, with a mix of theretical chapters, empirical chapters, business cases
Kotler, P., Pfoertsch, W., Ancarani, F., Ureta, I. (2024). Humanism in Marketing : Responsible Leadership and the Human-to-Human Approach. London : Palgrave Macmillan [10.1007/978-3-031-67155-5].
Humanism in Marketing : Responsible Leadership and the Human-to-Human Approach
Fabio Ancarani
;
2024
Abstract
the volume is made of a collection of chapters related to the emerging topic of Humanistic Marketing, with a mix of theretical chapters, empirical chapters, business casesFile in questo prodotto:
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