Strategic use of Design Fiction in Technology Innovation Management

The paper proposes to analyze the role of anticipatory practices in understanding the processes of technological evolution in defining innovation strategies within organizations. To support decision-making processes in technology innovation management, it has proposed that the rapid development of the innovation dynamics of the fourth industrial revolution could be framed through interpretive models such as the Hype Cycle. In order to guide the development processes within organizations, it is argued that it is necessary to further articulate such interpretative model through the development of design priority maps. Design priority maps are intended to assist in assessing the potential impact of technological innovations in complex environments influenced by multiple factors. Such design priority maps make use of emerging technology reports and analysis sheets accompanied by design fiction prototypes capable of enhancing evaluative capabilities to support decision makers and stakeholders. The paper specifically analyzes the potential and opportunities that the use of design fiction can bring within decision-making and research and development processes.