GIOVANARDI, MASSIMO
GIOVANARDI, MASSIMO
DIPARTIMENTO DI SCIENZE PER LA QUALITA' DELLA VITA
Docenti di ruolo di IIa fascia
Shaping shopping aires: an original podcast intro
2023 Massimo Giovanardi
The delicate nexus between branding and social cohesion in creative cities: Insights from Bologna UNESCO City of Music
2023 Sabrina Pedrini, Massimo Giovanardi, Raffaele Corrado,
The SWOT of Damocles: challenges in shaping inclusive place marketing audits
2023 Giovanardi, M; Silvagni, MG; Barbini, FM
Approaching place and space as craftsperson: on the dialogue between theory and practice
2022 Giovanardi, M
Autosemantizzazione delle identità locali sulla costa romagnola e loro impatto sulla comunicazione turistica / Self-semantisation of Local Identities on the Romagna Riviera and its Impact on Tourist Communication
2022 Giovanardi Massimo; Proni Giampaolo
DESTINATIONS: canzoni per la gestione del territorio e del turismo / Songs for place and tourism management
2022 Massimo Giovanardi
"Zimmer frei": singing critically arond sustainability within seaside mass-tourism destinations
2021 GIovanardi Massimo
Deflecting national ideologies: Exploring identity management trajectories of medium-sized cities
2021 Hassen, Inès; Giovanardi, Massimo
Keeping a foot in both camps: Sustainability, city branding and boundary spanners
2021 Chiara Rinaldi, Massimo Giovanardi, Andrea Lucarelli
Profiling ‘Red Bologna’: Between neoliberalisation tendencies and municipal socialist legacy
2021 Massimo Giovanardi; Maria Giulia Silvagni
Investigating Relational Ontologies in Macromarketing: Toward a Relational Approach and Research Agenda
2019 Lucarelli, Andrea; Giovanardi, Massimo
RECOLOR: place branding and art. The case of "Montefeltro Renaissance Sights"
2019 Massimo Giovanardi
CRITICAL PERSPECTIVES ON PLACE MARKETING
2018 Massimo Giovanardi, MIhalis Kavaratzis, Maria LIchrou
Inclusive Place Branding: Critical Perspectives in Theory and Practice
2018 Mihalis Kavaratzis; Massimo Giovanardi; Maria Lichrou
Inclusive place branding: towards an integrative research agenda
2018 Massimo Giovanardi, Maria Lichrou, Mihalis Kavaratzis
Introduction
2018 Lichrou Maria, Kavaratzis Mihalis, Giovanardi Massimo
Sailing through marketing: A critical assessment of spatiality in marketing literature
2018 Giovanardi, Massimo*; Lucarelli, Andrea
The difference of ‘being diverse’: City branding and multiculturalism in the ‘Leicester Model’
2018 Hassen, Inès; Giovanardi, Massimo*
Editorial: Beyond the Great Beauty: Rescaling Heritage and Tourism
2017 Rabbiosi, Chiara; Giovanardi, Massimo
Rediscovering the “Urban” in Two Italian Tourist Coastal Cities
2017 Rabbiosi, Chiara; Giovanardi, Massimo