PICHIERRI, MARCO

PICHIERRI, MARCO  

DIPARTIMENTO DI SCIENZE AZIENDALI  

Assegnisti  

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Titolo Autore(i) Anno Periodico Editore Tipo File
Eating With Your Eyes: How Packaging Visual Cues Affect Content Estimation and Self-control in Virtue and Vice Food Scarpi, Daniele; Pizzi, Gabriele; Pichierri, Marco 2019-01-01 JOURNAL OF INTERNATIONAL FOOD & AGRIBUSINESS MARKETING - 1.01 Articolo in rivista -
Eyes don't lie: the influence of testimonial gaze direction and message wording on brand perception and purchase intention Pichierri M; Pizzi G; Scarpi D 2016-01-01 - Società italiana marketing 4.01 Contributo in Atti di convegno -
Fake News, Real Problems for Brands: The Impact of Content Truthfulness and Source Credibility on consumers' Behavioral Intentions toward the Advertised Brands Visentin, Marco; Pizzi, Gabriele; Pichierri, Marco 2019-01-01 JOURNAL OF INTERACTIVE MARKETING - 1.01 Articolo in rivista -
La VR per il punto vendita e come canale alternativo Gabriele Pizzi; Daniele Scarpi; Marco Pichierri; Virginia Vannucci 2018-01-01 - Hoepli 2.01 Capitolo / saggio in libro -
To buy or to rent? An experimental study on the antecedents of consumers' acquisition-mode decisions Pichierri, Marco; Scarpi, Daniele; Pizzi, Gabriele 2018-01-01 MERCATI E COMPETITIVITÀ - 1.01 Articolo in rivista -
Virtual reality, real reactions?: Comparing consumers' perceptions and shopping orientation across physical and virtual-reality retail stores Pizzi, Gabriele; Scarpi, Daniele; Pichierri, Marco; Vannucci, Virginia 2019-01-01 COMPUTERS IN HUMAN BEHAVIOR - 1.01 Articolo in rivista virtual reality.pdf