PICHIERRI, MARCO
PICHIERRI, MARCO
DIPARTIMENTO DI SCIENZE AZIENDALI
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Risultati 1 - 6 di 6 (tempo di esecuzione: 0.012 secondi).
Eating With Your Eyes: How Packaging Visual Cues Affect Content Estimation and Self-control in Virtue and Vice Food
2019 Scarpi, Daniele; Pizzi, Gabriele; Pichierri, Marco
Eyes don't lie: the influence of testimonial gaze direction and message wording on brand perception and purchase intention
2016 Pichierri M; Pizzi G; Scarpi D
Fake News, Real Problems for Brands: The Impact of Content Truthfulness and Source Credibility on consumers' Behavioral Intentions toward the Advertised Brands
2019 Visentin, Marco; Pizzi, Gabriele; Pichierri, Marco
La VR per il punto vendita e come canale alternativo
2018 Gabriele Pizzi; Daniele Scarpi; Marco Pichierri; Virginia Vannucci
To buy or to rent? An experimental study on the antecedents of consumers' acquisition-mode decisions
2018 Pichierri, Marco; Scarpi, Daniele; Pizzi, Gabriele
Virtual reality, real reactions?: Comparing consumers' perceptions and shopping orientation across physical and virtual-reality retail stores
2019 Pizzi, Gabriele; Scarpi, Daniele; Pichierri, Marco; Vannucci, Virginia