Over the years, the artistic direction of major festivals has increasingly incorporated aspects of cultural management, communication strategy, event promotion, and marketing, going beyond the sheer selection of films. The assessment of the success of the festival therefore needs to consider both the average quality of the selected films and the balance between the function of artistic exploration and that of being a media event.
Menarini, R. (2024). Alberto Barbera: Enhancing Italian Actors and Actresses through Film Festivals. London : Palgrave Macmillan [10.1007/978-3-031-67310-8_30].
Alberto Barbera: Enhancing Italian Actors and Actresses through Film Festivals
ROY MENARINI
2024
Abstract
Over the years, the artistic direction of major festivals has increasingly incorporated aspects of cultural management, communication strategy, event promotion, and marketing, going beyond the sheer selection of films. The assessment of the success of the festival therefore needs to consider both the average quality of the selected films and the balance between the function of artistic exploration and that of being a media event.File in questo prodotto:
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