Article in Vol 1 focusing on Marketing Strategy in 10 Volume Wiley International Encyclopedia of Marketing. The article discusses various forms of competitive advantage in Marketing strrategy development.
A. Caruana (2011). Competitive advantage: Its sources and the search for value,. WEST SUSSEX : John Wiley & Sons Ltd..
Competitive advantage: Its sources and the search for value,
CARUANA, ALBERT
2011
Abstract
Article in Vol 1 focusing on Marketing Strategy in 10 Volume Wiley International Encyclopedia of Marketing. The article discusses various forms of competitive advantage in Marketing strrategy development.File in questo prodotto:
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