Collective Value Co-creation and Accountability in Purpose-Driven Place-based Companies: Theory and Practice

This chapter aims to answer the research question: “How does the ‘collective’ value co-creation process develop and is represented in place-based purpose-driven companies?” To answer the research question, the research design involves an interdisciplinary approach that connects Management, Business Strategy and Accountability. In consideration of the opportunity to grasp not only the essential elements of the physiognomy of a business model, but also the relationships between them, to verify their consistency, it may be useful to use the Mission-Governance-Accountability framework. As regards methodology, the qualitative approach of the place-based purpose-driven case study is particularly suited to the needs of understanding a complex phenomenon such as that of corporate behavior through empirical method, even in the case of evaluative research.