diid - disegno industriale industrial design

Starting from the knowledge about industrial design and the different design sectors, diid describes advanced design cultures that enable us to investigate design through the metamorphosis of capitalism, by means of anticipation, balance between different forces, complex systems, stakeholders and key actors, organizations and their mutual relations. In recent decades, industrial design, as a discipline and practice, has lived a deep change shifting its attention from the morphological, functional, and technological aspects of products (material and immaterial) to issues related to the relationship with users, the environment, society, innovation processes and ecosystems, forms of interaction. Change is thus the key topic to be analysed and narrated, by understanding the different meanings and impacts on innovation domains. According to this interpretation, diid keeps studying and recording what happens around design cultures and their correlation with sustainability issues, technologies, society and human behaviours. It aims to open the debate on productive thinking and how designers elaborate media, catalyze knowledge, synthesize and prototype material and immaterial artefacts, propose culture, transform and invent reality.