In this chapter, we review the evidence on how price policies can lead to unintended negative or positive effects, with a focus on the behavioural explanation of the underlying mechanisms and the potential interaction with choice architecture actions.
Priceless behaviours: Behavioural implications, unintended consequences and spillover effects of pricing policies / Mazzocchi M.; Biondi B.. - STAMPA. - (2023), pp. 209-225. [10.4337/9781035303038]
Priceless behaviours: Behavioural implications, unintended consequences and spillover effects of pricing policies
Mazzocchi M.
;Biondi B.
2023
Abstract
In this chapter, we review the evidence on how price policies can lead to unintended negative or positive effects, with a focus on the behavioural explanation of the underlying mechanisms and the potential interaction with choice architecture actions.File in questo prodotto:
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