Gender and innovation strategy in crowdfunding

In this chapter first, we review the recent literature concerning female crowdfunding entrepreneurs (e.g., creators) and contrast those findings to those found in traditional entrepreneurial finance. Next, we examine the nature of innovations in crowdfunding and how these innovations are perceived by crowdfunding investors (e.g., backers). We then build our core proposition, which is then supported by our large sample of crowdfunding data. Last, we outline an agenda for future empirical research and conclude with a discussion on the practical application of this work, highlighting the opportunities that lie ahead for female founders pursuing innovative new ventures.