Competitive analysis of tourism destinations postulates that success in international competition depends on the “drivers” of competitiveness which are based on a set of business related features and other factors such as human resources and infrastructures ; for the tourism industry the main factor conditions are landscape, historical heritage, hotel supply and leisure opportunities . In this paper we outline a model of destination competitiveness enlighting the role of product mix , of destination organisation and of accessibility for the analysis of the international competitiveness of tourism destinations.
attilio gardini (2010). Benchmarking, customer satisfaction and positioning of Rimini Riviera in the global tourist market.. BOLOGNA : OSCAR Osservatorio sulla congiuntura http://137.20.
Benchmarking, customer satisfaction and positioning of Rimini Riviera in the global tourist market.
GARDINI, ATTILIO
2010
Abstract
Competitive analysis of tourism destinations postulates that success in international competition depends on the “drivers” of competitiveness which are based on a set of business related features and other factors such as human resources and infrastructures ; for the tourism industry the main factor conditions are landscape, historical heritage, hotel supply and leisure opportunities . In this paper we outline a model of destination competitiveness enlighting the role of product mix , of destination organisation and of accessibility for the analysis of the international competitiveness of tourism destinations.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
