In fund raising management, modeling the gift probability is a key point. The availability of an accurate estimate of the gift probability is relevant in order to evaluate the results of a fund raising campaign. In this contribution, we discuss a statistical methodology for modeling and estimating such quantity. To this aim, a parametric approach is suggested. In particular, we model the number of gifts as a Poisson random variable with intensity parameter which depends on individual characteristics of the Donors. The expected number of donations, and the probability of gift, can then be estimated by performing a Poisson regression.

Estimation of the Gift Probability in Fund Raising Management

Luca Barzanti;
2022

Abstract

In fund raising management, modeling the gift probability is a key point. The availability of an accurate estimate of the gift probability is relevant in order to evaluate the results of a fund raising campaign. In this contribution, we discuss a statistical methodology for modeling and estimating such quantity. To this aim, a parametric approach is suggested. In particular, we model the number of gifts as a Poisson random variable with intensity parameter which depends on individual characteristics of the Donors. The expected number of donations, and the probability of gift, can then be estimated by performing a Poisson regression.
2022
Mathematical and Statistical Methods for Actuarial Sciences and Finance. MAF 2022
70
75
Luca Barzanti; Martina Nardon
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11585/901250
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