The concept customer value has many meanings (Woodall 2003), but, from a marketing theory, two dominate: customer value refers to customers’ perceptions of what they receive and in return for what they sacrifice (Zeithaml 1988). The creation of customer value has long been recognized as a central concept in marketing (Woodruff 1997)

Customer value creation / Vignini stefania. - ELETTRONICO. - (2019), pp. 1-3.

Customer value creation

Vignini stefania
2019

Abstract

The concept customer value has many meanings (Woodall 2003), but, from a marketing theory, two dominate: customer value refers to customers’ perceptions of what they receive and in return for what they sacrifice (Zeithaml 1988). The creation of customer value has long been recognized as a central concept in marketing (Woodruff 1997)
2019
Encyclopedia of Sustainable management
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Customer value creation / Vignini stefania. - ELETTRONICO. - (2019), pp. 1-3.
Vignini stefania
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11585/796730
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