Study: New aspects and challenges in consumer protection. Digital services and artificial intelligence

The study addresses the new challenges and opportunities for digital services that are provided by artificial intelligence, in particular which regard to consumer protection, data protection, and providers’ liability. The discussion addresses the way in which digital services rely on AI for processing consumer data and for targeting consumers with ads and other messages, with a focus on risks to consumer privacy and autonomy, as well as on the possibility of developing consumer-friendly AI applications. Also addressed is the relevance of AI for the liability of service providers in connection with the use of AI systems for detecting and responding to unlawful and harmful content. This document was provided by the Policy Department for Economic, Scientific and Quality of Life Policies at the request of the committee on the Internal Market and Consumer Protection (IMCO).