Te aim of this chapter is to provide a fuller understanding of Havelange’s impact on FIFA, addressing the issues of what he did during his tenure as president and why he was able to implement what were, at the time, ground-breaking policies. In order to answer these questions, we begin by looking at Havelange’s upbringing, training and career before he made it to the top of world soccer. In fact, Havelange came from a very diferent background to his predecessors. As a true businessman, he brought a new vision to FIFA that put much greater emphasis on developing soccer, particularly through increased commercialisation and mediatisation of the game. In this respect, he was the frst of a new generation of sports leaders that would also include Juan Antonio Samaranch at the IOC.
Nicola Sbetti, Philippe Vonnard (2018). João Havelange: A Businessman for World Soccer. London : Palgrave Macmillan,.
João Havelange: A Businessman for World Soccer
Nicola Sbetti;
2018
Abstract
Te aim of this chapter is to provide a fuller understanding of Havelange’s impact on FIFA, addressing the issues of what he did during his tenure as president and why he was able to implement what were, at the time, ground-breaking policies. In order to answer these questions, we begin by looking at Havelange’s upbringing, training and career before he made it to the top of world soccer. In fact, Havelange came from a very diferent background to his predecessors. As a true businessman, he brought a new vision to FIFA that put much greater emphasis on developing soccer, particularly through increased commercialisation and mediatisation of the game. In this respect, he was the frst of a new generation of sports leaders that would also include Juan Antonio Samaranch at the IOC.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
