FRIENDLY FRUIT

It aims to implement the practices, selected in the previous Ideator project (Fruit Value Chain), on strawberry and apple in different sites (Morocco, France, Italy, Spain) representing various pedo-climatic and economical situations. Research Institutes and Experimental centers bring their expertise to assess for the impacts of these practices on agronomical performances, on environment and social organization, which will be implemented via Corporate Partners Supply Chains on Farm Level and all these knowledge will be disseminated to achieve industry-wide impact. The project aims not only to define, systematize and implement agricultural practices for various climatic and soil types, but also to bring systematic change based on scientific expertise towards sustainable agriculture in the fruit value chains. The Friendly Fruit project aims to identify, organize and set up the appropriate structure in the long term to define, test, implement & promote environment-friendly agricultural practices in various regions in the fruit industry. Strawberry and apple fruit production will be used as a test case. Research Institutes and Experimental centers are bringing their expertise to assess for the impacts of these practices on agronomical performances, on environment and social organization, which will be implemented via Corporate Partners Supply Chains on Farm Level and all these knowledge will be disseminated to achieve industry-wide impact. Friendly Fruit is aiming not only to define, systematize and implement agricultural practices for various climatic and soil types but also to empower farmers with key knowledge so they can make a practical step change towards more sustainable farming and adaptation to Climate Change. This will bring systematic changes based on scientific expertise towards sustainable agriculture in the fruit value chains.