Orogel. Tra radicamento territoriale, innovazione tecnologica e immagine aziendale.

Orogel is an Italian food industry, leader in frozen vegetables. Since it was established as cooperative in 1967, innovation and territorial development have been deeply rooted in the corporate attitude. Hence, many environmentally-friendly strategies have been implemented at the factory level, in order to reduce its impact on the environment. In parallel, several social actions have been undertaken to foster territorial development. Among these, a fruitful collaboration with University of Bologna, Department of Architecture, led to a design competition for the new headquarter and a PhD thesis about the harmonisation of factories with the landscape. Up to date, the result of the PhD research confirms that Orogel is heading to the right direction. Lastly, the competition’s context is introduced. The area is mainly characterised by industrial construction; no relevant natural features are recorded nearby, while the transport infrastructures are predominant and play a key role for the visibility of Orogel