This paper aims to provide a contribution to a comparative analysis of the language, contents and meanings of construction and communication of the combined sets of iconographies related to the Milan Expo 2015 and Milan 1906. Both exhibitions are also noted for the symbolic imagery they adopted; both were unusual, surprising and a little curious in their respective contexts. Metlicovitz’s poster from 1906 clearly alluded to Carducci’s Inno a Satana and to the myth of progress in a decisively secular and progressive tone: the Foody mascot recalled in popular style a very cultured and elitist quotation from Arcimboldo, but reworked by one of the most famous communication multinationals, Disney
From Metlicovitz to Disney via Arcimboldo.A comparative analysis of the imagery of Milan exhibitions (2015 vs 1906) / pellegrino anna. - STAMPA. - (2018), pp. 165-188.
From Metlicovitz to Disney via Arcimboldo.A comparative analysis of the imagery of Milan exhibitions (2015 vs 1906)
pellegrino anna
2018
Abstract
This paper aims to provide a contribution to a comparative analysis of the language, contents and meanings of construction and communication of the combined sets of iconographies related to the Milan Expo 2015 and Milan 1906. Both exhibitions are also noted for the symbolic imagery they adopted; both were unusual, surprising and a little curious in their respective contexts. Metlicovitz’s poster from 1906 clearly alluded to Carducci’s Inno a Satana and to the myth of progress in a decisively secular and progressive tone: the Foody mascot recalled in popular style a very cultured and elitist quotation from Arcimboldo, but reworked by one of the most famous communication multinationals, DisneyI documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
