Integrated Reporting, Integrated Thinking and Gaming Companies: Myths and Paradoxes

The paper move from the idea that there are some situations in which it is very difficult to speak about integrated thinking and integrated reporting. Especially when there are economic mechanisms that try to follow the patterns of development and money drain. One of them is about the "poison" that creeps in economy through various forms of "dependency". The different forms of "addiction" create social costs that are downloaded on the community in the name of pure profit. Thus, they develop forms of “ill” economy. Among those, in this paper we want to focus on the "gambling" enterprises and according to our point of view, it is may be more difficult to speak about integrated thinking and integrated reporting if you endorse and develop behaviors that destabilize the development of civil economy. In particular, about the integrated tools of measurement and accountability, that have a crucial function of legitimation of the companies in their own territory. In this we want to answer to the research question: “ What are the features that impede to develop the process of integrated thinking in gambling enterprises”. The paper use inductive ad deductive methodology and involves the myths and paradoxes that can be found in the accountability instruments in certain sectors, such as gambling. These reflections can be considered in the relationship between the integrated reporting and integrated thinking.