For many reasons Romeo Gigli can be considered an example of a western brand reborn in China, as certainly China gave him a new professional opportunity, but his experience also shows the subtler articulations that occur in the process of globalization of the fashion industry.
Romeo Gigli Reborn in China? / Segre Reinach, Simona Maria. - STAMPA. - (2018), pp. 221-241.
Romeo Gigli Reborn in China?
Segre Reinach, Simona Maria
2018
Abstract
For many reasons Romeo Gigli can be considered an example of a western brand reborn in China, as certainly China gave him a new professional opportunity, but his experience also shows the subtler articulations that occur in the process of globalization of the fashion industry.File in questo prodotto:
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