For many reasons Romeo Gigli can be considered an example of a western brand reborn in China, as certainly China gave him a new professional opportunity, but his experience also shows the subtler articulations that occur in the process of globalization of the fashion industry.
Segre Reinach, S.M. (2018). Romeo Gigli Reborn in China?. London : Tauris.
Romeo Gigli Reborn in China?
Segre Reinach, Simona Maria
2018
Abstract
For many reasons Romeo Gigli can be considered an example of a western brand reborn in China, as certainly China gave him a new professional opportunity, but his experience also shows the subtler articulations that occur in the process of globalization of the fashion industry.File in questo prodotto:
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