The Handbook of Research on Global Fashion Management and Merchandising explores the various facets of effective management procedures within the fashion industry. Featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology, this publication is an extensive reference source for practitioners, academics, researchers, and students interested in the dynamics of the fashion industry.

Vecchi, A., Buckley, C. (2016). Handbook of Research on Global Fashion Management and Merchandising. Hershey : IGI Global.

Handbook of Research on Global Fashion Management and Merchandising

VECCHI, ALESSANDRA;
2016

Abstract

The Handbook of Research on Global Fashion Management and Merchandising explores the various facets of effective management procedures within the fashion industry. Featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology, this publication is an extensive reference source for practitioners, academics, researchers, and students interested in the dynamics of the fashion industry.
2016
862
Vecchi, A., Buckley, C. (2016). Handbook of Research on Global Fashion Management and Merchandising. Hershey : IGI Global.
Vecchi, A; Buckley, C
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11585/586161
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