The book covers the statistical techniques essential to research in marketing and related fields with applications, based on real data sets. Covered techniques include sampling, hypothesis testing, cluster analysis, discriminant analysis, multidimensional scaling, structural equation modeling and discrete choice models.
Mazzocchi M. (2008). Statistics for Marketing and Consumer Research. LONDON : Sage Publications.
Statistics for Marketing and Consumer Research
MAZZOCCHI, MARIO
2008
Abstract
The book covers the statistical techniques essential to research in marketing and related fields with applications, based on real data sets. Covered techniques include sampling, hypothesis testing, cluster analysis, discriminant analysis, multidimensional scaling, structural equation modeling and discrete choice models.File in questo prodotto:
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