MODERN INDUSTRIAL PRODUCT DEVELOPMENT AND ORGANIZATIONAL IMPACT

The design of an industrial product is nowadays strictly integrated into the whole process of development and production of the item and there is no longer a sequential distinction between the different phases of concept, design and manufacture, as was common in the past. This paper intends to describe the different phases and techniques of the process of de- velopment of an industrial product, highlighting the implications of this modern approach in the organization of a manufacturing enterprise, in particular in terms of the personnel involved. The target is to assess how coordinated activities, use of proper IT-enabled technology and good integration between the staff dedicated to the design, to the produc- tion and to other related actions needed to develop any industrial product, are fundamen- tal for its success and for the competitiveness of the related manufacturing enterprise.