Challenges of farm management in Morocco: the experience of Stride 4

The Mediterranean area is the core of an increasing exchange of goods and people. The objective of this book is to illustrate the main outcomes of the TEMPUS project STRIDE 4 “Development of a new Master degree on Agricultural Management”, (2004-2007) CD_ JEP 31019-2003, coordiated by CEFAL, Bologna, Italy. The realisation of this project was possible thanks to the close collaboration of partners from Morocco, Italy and Denmark: University of Bologna, Italy; Université of Roskilde, Danemark; Consortium Inter provincial of agricultural Coopératives (CICA), Italy. The core part of the book is based on a survey carried out during the project on a sample of 98 Moroccan enterprises. The analysis of the data of the survey showed substantial differences in management strategies and the training needs of the enterprises, though management training appears as having a paramount role in enterprises development in a large number of cases. Enterprises show a high degree of awareness about gaps and problems in meeting EU consumer expectations. At the same time, most respondents already show a clear positive strategy towards meeting such needs and many enterprises in fact are already adequate to many quality requirements and engaged in training activities. Implications of these findings concern both the teaching subjects and methodologies.