Dress Cultures

Series Editors: Reina Lewis & Elizabeth Wilson Advisory Board: Christopher Breward, Hazel Clark, Joanne Entwistle, Caroline Evans, Susan Kaiser, Angela McRobbie, Hiroshi Narumi, Peter McNeill, Özlem Sandikçi, Simona Segre-Reinach. Across a digital world in which the same T-shirt can be designed in New York, manufactured in Hong Kong, boycotted in London and consumed by a global network of wearers, how do we locate individuality and cultural distinctness among the capitalist interplay of logo and subculture? As consumer citizens in a retail society, how does what we buy correlate with our age, gender, ethnicity and class, and how is uniqueness expressed among the proliferation of seemingly infinite choice? Edited by Reina Lewis and Elizabeth Wilson, this new series aims to foster innovative theoretical and methodological frameworks to understand how and why we dress, exploring the connections between clothing, commerce and creativity in global contexts.