Buzzwords are fashionable words or phrases. Often, as technical words or phrases, buzzwords are coined and used by an inside community. However, when used in larger contexts they may have implications for the larger community of outsiders, even when the outsiders cannot fully grasp the precise meaning of the word. In the framework of the ongoing debate on the interactions between vocabulary and social practices, this paper undertakes to analyze Chinese neologisms in their twofold role of mirroring new trends in society and contributing to the conceptualization of the social reality. Neoliberal practices and state rhetoric together with values emerging from the civil society all concur, often in contradictory ways, to the coining of neologisms that, in turn, contribute to orient today’s Chinese dominant discourses and practices.

Antonella Ceccagno (2014). FARAWELL TO TUHAO, WELCOME TO TUHAO. Language and society in China as they emerge from the buzzwords of the last decade. Venezia : Edizioni Ca' Foscari.

FARAWELL TO TUHAO, WELCOME TO TUHAO. Language and society in China as they emerge from the buzzwords of the last decade

CECCAGNO, ANTONELLA
2014

Abstract

Buzzwords are fashionable words or phrases. Often, as technical words or phrases, buzzwords are coined and used by an inside community. However, when used in larger contexts they may have implications for the larger community of outsiders, even when the outsiders cannot fully grasp the precise meaning of the word. In the framework of the ongoing debate on the interactions between vocabulary and social practices, this paper undertakes to analyze Chinese neologisms in their twofold role of mirroring new trends in society and contributing to the conceptualization of the social reality. Neoliberal practices and state rhetoric together with values emerging from the civil society all concur, often in contradictory ways, to the coining of neologisms that, in turn, contribute to orient today’s Chinese dominant discourses and practices.
2014
Il liuto e i libri
193
204
Antonella Ceccagno (2014). FARAWELL TO TUHAO, WELCOME TO TUHAO. Language and society in China as they emerge from the buzzwords of the last decade. Venezia : Edizioni Ca' Foscari.
Antonella Ceccagno
File in questo prodotto:
Eventuali allegati, non sono esposti

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11585/395113
 Attenzione

Attenzione! I dati visualizzati non sono stati sottoposti a validazione da parte dell'ateneo

Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact