Since the 1980s China has been the prime producer internationally and, since a decade ago, one of the main fashion consumers. Western brand dependence and its logos coexist in China with various forms of selfaffirmation and predilection for other Asian aesthetics, not least Japanese and Korean. Joint ventures with Western fashion companies are also part of the present-day fashion choice, preventing us from understanding the current fashion system in China. Chinese leadership in production and strong consumer practice will very probably soon extend to design and branding.
The Identity of Fashion in Contemporary China and The New Relation with the West
SEGRE REINACH, SIMONA MARIA
2012
Abstract
Since the 1980s China has been the prime producer internationally and, since a decade ago, one of the main fashion consumers. Western brand dependence and its logos coexist in China with various forms of selfaffirmation and predilection for other Asian aesthetics, not least Japanese and Korean. Joint ventures with Western fashion companies are also part of the present-day fashion choice, preventing us from understanding the current fashion system in China. Chinese leadership in production and strong consumer practice will very probably soon extend to design and branding.File in questo prodotto:
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