Since the 1980s China has been the prime producer internationally and, since a decade ago, one of the main fashion consumers. Western brand dependence and its logos coexist in China with various forms of selfaffirmation and predilection for other Asian aesthetics, not least Japanese and Korean. Joint ventures with Western fashion companies are also part of the present-day fashion choice, preventing us from understanding the current fashion system in China. Chinese leadership in production and strong consumer practice will very probably soon extend to design and branding.

The Identity of Fashion in Contemporary China and The New Relation with the West / Segre Reinach S. - STAMPA. - (2012), pp. 57-70.

The Identity of Fashion in Contemporary China and The New Relation with the West

SEGRE REINACH, SIMONA MARIA
2012

Abstract

Since the 1980s China has been the prime producer internationally and, since a decade ago, one of the main fashion consumers. Western brand dependence and its logos coexist in China with various forms of selfaffirmation and predilection for other Asian aesthetics, not least Japanese and Korean. Joint ventures with Western fashion companies are also part of the present-day fashion choice, preventing us from understanding the current fashion system in China. Chinese leadership in production and strong consumer practice will very probably soon extend to design and branding.
2012
Chinese Fashion Practice
57
70
The Identity of Fashion in Contemporary China and The New Relation with the West / Segre Reinach S. - STAMPA. - (2012), pp. 57-70.
Segre Reinach S
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11585/382486
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