Culture, heritage and tourism are frequently associated. No legacy becomes heritage if it is not enhanced in the eyes of the social environment that recognises it as such. Heritage is a contemporary social construction constantly reinvented. The enhancement of heritage for the benefit of tourism is only one of the many possible means of development. It is sometimes the simplest and often the most interesting from the economic point of view. If well conceived and managed, tourism has the capacity of making heritage sites profitable. Tourism will position a heritage site in an economic process that can enhance heritage and successfully support local development. How to transform a less frequented cultural site in a properly managed, visited and valued destination? The paths leading cultural tourism development projects to success are multiple, following the territorial context and the constraints related to the heritage, social and cultural local system. Far from the intention to give package solutions to the question, the following is a list of useful free of access resources the managers could browse to look for inspirations and suggestions.
Tourism and Cultural Heritage Management: tools, tips and “good to know” for students and practitioners
MARIOTTI, ALESSIA
2013
Abstract
Culture, heritage and tourism are frequently associated. No legacy becomes heritage if it is not enhanced in the eyes of the social environment that recognises it as such. Heritage is a contemporary social construction constantly reinvented. The enhancement of heritage for the benefit of tourism is only one of the many possible means of development. It is sometimes the simplest and often the most interesting from the economic point of view. If well conceived and managed, tourism has the capacity of making heritage sites profitable. Tourism will position a heritage site in an economic process that can enhance heritage and successfully support local development. How to transform a less frequented cultural site in a properly managed, visited and valued destination? The paths leading cultural tourism development projects to success are multiple, following the territorial context and the constraints related to the heritage, social and cultural local system. Far from the intention to give package solutions to the question, the following is a list of useful free of access resources the managers could browse to look for inspirations and suggestions.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
