Web networking in tourism management. Cases of Albanian and Italian historical cities.

The purpose of this paper is to investigate the institutional and not institutional networks for the tourism promotion of local systems in Albania and Italy. We particularly want to understand if institutional and not institutional web sites have significant differences in their performance as it concerns the quality and services delivering. Additionally the results of this multiple comparison could support us to discuss if and how the web sites performance in the promotion of destination management reflects the capability of local systems to act as a network in the promotion of its main attractions.