This essay explores in depth the literary ground (and grounding) of Marshall McLuhan’s media theories, revealing en route much that is new about his approach to and insights into media studies. The essay offers a wide-ranging study of McLuhan’s modernist ascendancies, taking in the history of knowledge, rhetoric, and media from the middle ages to the present. The essay demonstrates that it was McLuhan’s literary training in Renaissance literature and rhetoric, and his engagement with Modernist writers, that gave him the conceptual framework and the language with which to analyze contemporary media. Reading these modernists in terms of McLuhan’s ideas works towards a new history of media studies, and provides a new understanding of his creative use of language and style.

Lamberti E. (2004). Marshall McLuhan and the Modernist Writers' Legacy. OTTAWA : University of Ottawa Press.

Marshall McLuhan and the Modernist Writers' Legacy

LAMBERTI, ELENA
2004

Abstract

This essay explores in depth the literary ground (and grounding) of Marshall McLuhan’s media theories, revealing en route much that is new about his approach to and insights into media studies. The essay offers a wide-ranging study of McLuhan’s modernist ascendancies, taking in the history of knowledge, rhetoric, and media from the middle ages to the present. The essay demonstrates that it was McLuhan’s literary training in Renaissance literature and rhetoric, and his engagement with Modernist writers, that gave him the conceptual framework and the language with which to analyze contemporary media. Reading these modernists in terms of McLuhan’s ideas works towards a new history of media studies, and provides a new understanding of his creative use of language and style.
2004
At the Speed of Light: There is Only Illumination. A Reappraisal of Marshall McLuhan
63
83
Lamberti E. (2004). Marshall McLuhan and the Modernist Writers' Legacy. OTTAWA : University of Ottawa Press.
Lamberti E.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11585/13640
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