Little is known about the actual decisions through which firms manage trade-offs between continuity and change. We investigate different strategic profiles across two domains theoretically modeled to articulate trade-offs in the decision making space - product attributes and members of the production team - and assess the effect of continuity- and change-related decisions on the performance of new products.
MANAGING TRADE-OFFS WITHIN AND ACROSS DECISION DOMAINS: CONTINUITY, CHANGE AND NEW PRODUCT PERFORMANCE / E.Forti; M. Sobrero; A. Vezzulli. - STAMPA. - (2011), pp. 1-6. (Intervento presentato al convegno Academy of Management Annual Meeting tenutosi a San Antonio, TX nel August 12-16).
MANAGING TRADE-OFFS WITHIN AND ACROSS DECISION DOMAINS: CONTINUITY, CHANGE AND NEW PRODUCT PERFORMANCE.
FORTI, ENRICO;SOBRERO, MAURIZIO;VEZZULLI, ANDREA
2011
Abstract
Little is known about the actual decisions through which firms manage trade-offs between continuity and change. We investigate different strategic profiles across two domains theoretically modeled to articulate trade-offs in the decision making space - product attributes and members of the production team - and assess the effect of continuity- and change-related decisions on the performance of new products.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
