Little is known about the actual decisions through which firms manage trade-offs between continuity and change. We investigate different strategic profiles across two domains theoretically modeled to articulate trade-offs in the decision making space - product attributes and members of the production team - and assess the effect of continuity- and change-related decisions on the performance of new products.
E.Forti, M. Sobrero, A. Vezzulli (2011). MANAGING TRADE-OFFS WITHIN AND ACROSS DECISION DOMAINS: CONTINUITY, CHANGE AND NEW PRODUCT PERFORMANCE.. NEW YORK : Academy of Management.
MANAGING TRADE-OFFS WITHIN AND ACROSS DECISION DOMAINS: CONTINUITY, CHANGE AND NEW PRODUCT PERFORMANCE.
FORTI, ENRICO;SOBRERO, MAURIZIO;VEZZULLI, ANDREA
2011
Abstract
Little is known about the actual decisions through which firms manage trade-offs between continuity and change. We investigate different strategic profiles across two domains theoretically modeled to articulate trade-offs in the decision making space - product attributes and members of the production team - and assess the effect of continuity- and change-related decisions on the performance of new products.File in questo prodotto:
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