Little is known about the actual decisions through which firms manage trade-offs between continuity and change. We investigate different strategic profiles across two domains theoretically modeled to articulate trade-offs in the decision making space - product attributes and members of the production team - and assess the effect of continuity- and change-related decisions on the performance of new products.

MANAGING TRADE-OFFS WITHIN AND ACROSS DECISION DOMAINS: CONTINUITY, CHANGE AND NEW PRODUCT PERFORMANCE.

FORTI, ENRICO;SOBRERO, MAURIZIO;VEZZULLI, ANDREA
2011

Abstract

Little is known about the actual decisions through which firms manage trade-offs between continuity and change. We investigate different strategic profiles across two domains theoretically modeled to articulate trade-offs in the decision making space - product attributes and members of the production team - and assess the effect of continuity- and change-related decisions on the performance of new products.
2011
Academy of Management Annual Meeting Best Papers Proceedings
1
6
E.Forti; M. Sobrero; A. Vezzulli
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11585/122132
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