For Italy, VQPRD wines represent about one fourth of its exports by quantity. In value, the VQPRD wines totalled 1.5 billion euro, equal to 44.0% of Italy’s worldwide wine, “spumante”, and must exports in 2007. An overview of the dynamics of Italian wine exports will be presented, with special attention to the Designation of Origin wines, and both the factors of continuity and the changes that have taken place over the years will be described. In light of the results that have emerged from the fieldwork on the economic, environmental, and social welfare effects of Designations of Origin on the territory that generates them in Emilia-Romagna, the first results of the analysis on the Value of Italian Designations of Origin for wine consumers at the international level will be presented. In particular it will be presented a study, by the interviews to the Italian wine magazines, of the purchasing choices made by the international buyers for answer to the demand of the final consumers.
Italian Designations of Origin for Wines: from the Value for Citizens of the Territories to the Value for Foreign Consumers / Gatti S. - ELETTRONICO. - (2010), pp. 1-1. (Intervento presentato al convegno Fourth Annual Conference of the American Association of Wine Economists tenutosi a University of California Davis nel June 25-28, 2010).
Italian Designations of Origin for Wines: from the Value for Citizens of the Territories to the Value for Foreign Consumers
GATTI, SILVIA
2010
Abstract
For Italy, VQPRD wines represent about one fourth of its exports by quantity. In value, the VQPRD wines totalled 1.5 billion euro, equal to 44.0% of Italy’s worldwide wine, “spumante”, and must exports in 2007. An overview of the dynamics of Italian wine exports will be presented, with special attention to the Designation of Origin wines, and both the factors of continuity and the changes that have taken place over the years will be described. In light of the results that have emerged from the fieldwork on the economic, environmental, and social welfare effects of Designations of Origin on the territory that generates them in Emilia-Romagna, the first results of the analysis on the Value of Italian Designations of Origin for wine consumers at the international level will be presented. In particular it will be presented a study, by the interviews to the Italian wine magazines, of the purchasing choices made by the international buyers for answer to the demand of the final consumers.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
