Considers ways by which managers in a distribution company can recognise channel conflicts resulting from an internet environment
S M Hosseini, M A Hosseini, A Caruana (2011). The impact of the internet on conventional marketing channels. A case study of food products in Iran.. NEW YORK : Elsevier.
The impact of the internet on conventional marketing channels. A case study of food products in Iran.
CARUANA, ALBERT
2011
Abstract
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