Competition within and between tourist destinations

The aim of this chapter is to analyze theoretically two levels of competition that are relevant in tourism markets, i.e. between and within tourist destinations. In particular, the focus of this chapter lies in the relationship between the degree of (exogenous) differentiation between destinations and the (endogenous) degree of competition within the destination. Our main result is that an increase in the intensity of competition between destinations induces destination managers to increase competition within each destination. When the intensity of competition between destinations increases, the incentives to increase the intensity of competition within the destination are higher, since the subsequent increase in price leads to a larger gain in market shares. However, the strategy is followed by both destinations, with the consequence that firm profits are dispersed in a “prisoner’s dilemma” scenario, reinforcing the negative effect of the increase in between destinations competition.