The Roman Amphitheatres on the WEB. A comparative evaluation of information effectiveness and services offer

The paper wants to analyse and discuss the results of a survey on the effectiveness of the information and services offer connected to official web sites of Roman Amphitheatres. This effectiveness is evaluated in its organizational implications by using Internet on cultural heritage. The increasing diffusion of ICT applications in this field created many research opportunities with the main aim of improving the image and the knowledge on Roman Amphitheatres. On this purpose the research wants to compare the levels of internationalization, the facility of navigation, the e-commerce, the possibilities to book online, the interactivity, the level of up-to-date of information and the integrated offer with the territory. These variables allow to give a general vision of the image and the role of this cultural heritage in a systems perspective involving not only the territory but also the virtual environment featuring, in some cases, external events not directly connected to the touristic exploitation of these monuments.