The Olympic marketing in the metaverse scenario

The aim of this chapter is to examine the different use of the Summer Olympic Village over the years. Initially, the article will observe the temporal evolution of the built Olympic villages, establishing significant patterns that have followed over time. The evolution of Olympic Village models implies a critical reflection on how host communities experiment with collaborative forms and practices aimed at decreasing the phenomena of social exclusion. The composition of new housing units in central areas of metropolises may foment the emergence of new forms of gentrification or segregation within host cities.