The Cyber-Creative DA VINCI Process

In this chapter, creativity is defined by focusing on the creative process as opposed to the creative product via the adoption of the dynamic definition of creativity, requiring potential originality and effectiveness. As a consequence, the dynamic universal creative process is introduced, in which both human and artificial creativity find a place. The cyber-creative process is intended as the collaboration between these two forms of creativity, with different roles assigned to the artificial agent (assistant, source of inspiration, idea challenger, peer-to-peer collaborator, quality controller, manager). The creative process is then described through the DA VINCI model, comprising five mental states: DAV (Drive—Attention & Volition), I (Information), N (Novelty generation), C (Creativity estimation), and I (Implementation). This model can be utilized to describe a purely human creative episode, but it naturally applies to the cyber-creative process, too. In particular, generative artificial intelligence (Gen-AI) is assumed to be the counterpart to the human side, and a DA VINCI custom GPT (DV-GPT) is introduced as a fine-tuned version of ChatGPT, based on documents about the DA VINCI model. Possible forms of aid by the DV-GPT to the creative process are described for all of the five mental states of the DA VINCI process. Cyber-creative idea generation in the field of “Creative Ideas for Social Responsibility Start-Ups” is described as a guiding example. Whereas the DV-GPT is a general purpose tool, domain specific applications of AI are also briefly described for a cyber-creative process in the fields of education, journalism, design, fashion, music, considering legal implications in terms of intellectual property protection.