Benefit Corporations and Business Models for Sustainability. The Case of Way2Global

This paper focuses on Benefit Corporations (BCs) to investigate how the double purpose incorporated in their company bylaws shapes business modelling towards sustainability. The analysis involves a qualitative approach based on a case study: Way2Global, an Italian SME. The case was selected because it represents a “best practice” boasting several sustainability awards and documenting outstanding social and environmental performance. Data were obtained from document analysis and interviews. Findings show how it is possible to pursue economic goals and, at the same time, regenerate human, social and environmental capitals. This study contributes to existing scant literature about sustainable business models and, more precisely, on business models design for BCs. Furthermore, it has practical implications, since it offers insights that might inspire managers and entrepreneurs of other SMEs.