Sfoglia per Autore
Innovation Success and Failure: The Moderating Role of Marketing Innovation
2018 Ida D'Attoma; Marco Ieva
Evaluating the Effects of Product Innovation on the Performance of European Firms by Using the Generalised Propensity Score
2018 Ida, D'Attoma; Silvia, Pacei
The Determinants of Eco-Innovation: Empirical Evidence from German Manufacturing Firms.
2019 Ida D'Attoma; Silvia Pacei
Retail Promotional Communication: The Comparative Effectiveness of Print Versus Online.
2019 Cristina Ziliani, Marco Ieva, Juan Carlos Gázquez-Abad, Ida D'Attoma
A Comparison of Bias Reduction Methods:Clustering versus Propensity Score Subclassification and Weighting
2019 D'Attoma, Ida; Camillo, Furio; Clark, M. H.
The determinants of eco-innovation: a country comparison using the community innovation survey.
2020 Ida D'Attoma; Silvia Pacei
The determinants of eco-innovation strategies. An empirical investigation of two European countries.
2020 ida d'attoma; silvia pacei
Determinants of technological innovation success and failure: Does marketing innovation matter?
2020 D'Attoma, Ida; Ieva, Marco
Drivers of Cooperative Innovation between Business and Science. The Case of Germany.
2021 Ida D'Attoma , Silvia Pacei, Giorgio Tassinari
Innovating in Design and Packaging: Implications for the Environment
2022 Ieva, Marco; D’Attoma, Ida
Multidimensional assessment of Eco-Innovation and its link with Marketing Innovation.
2022 Ida D'Attoma; Marco Ieva
I read, therefore I buy? Analyzing the impact of flyer distribution and readership on purchase behaviour
2022 Ieva, Marco; Ziliani, Cristina; Gázquez-Abad, Juan Carlos; D'Attoma, Ida
The role of marketing strategies in achieving the environmental benefits of innovation
2022 Ida D'Attoma; Marco Ieva
Developing a Composite Index of Environmental Consciousness: Evidence from Survey and Google Trends Data.
2023 Ida D'Attoma; Marco Ieva
Multidimensional poverty: an analysis of definitions, measurement tools, applications and their evolution over time through a systematic review of the literature up to 2019
2023 D’Attoma, Ida; Matteucci, Mariagiulia
Firms' eco-innovativeness and its determinants: an empirical cross-country analysis
2023 Ida D'Attoma; Silvia Pacei
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