Sfoglia per Autore
Social Media Marketing and Relationship Marketing: revolution or evolution? A first step analysis
2013 Moretti Andrea; Tuan Annamaria
Social Media as a laboratory of value creation in the CSR Field
2013 Andrea Moretti; Annamaria Tuan
Social Media in the CSR Communication: a theoretical framework
2014 Andrea Moretti; Annamaria Tuan
The social media manager as a reputation’s gatekeeper: an analysis from the new institutional theory perspective
2014 Andrea Moretti; Annamaria Tuan
Social media marketing and relationship marketing: revolution or evolution? A first step analysis
2014 Moretti Andrea; Tuan Annamaria
Emerging economy multinational firms: Discovering topics and trends through the automatic content analysis of CSR and Annual reports
2015 Tuan Annamaria; Corciolani Matteo; Dalli Daniele; Gandolfo Alessandro
The Social Media Manager as a Reputation's gatekeeper: an analysis from the New Institutional Theory perspective
2015 Andrea Moretti; Annamaria Tuan
Corporate social responsibility disclosure in emerging countries. Evidence from a content analysis of chinese CSR and annual reports
2015 Annamaria Tuan; Matteo Corciolani; Daniele Dalli; Alessandro Gandolfo
SOCIAL MEDIA AND CSR COMMUNICATION: AN EMPIRICAL ANALYSIS OF ORGANIZATIONAL AND MANAGERIAL ISSUES
2015 TUAN, ANNAMARIA; Moretti Andrea
Consumers’ reactions to new corporate community initiatives. The role of the type of community and country of origin
2016 Tuan A.; Corciolani M.; Dalli D.
Communicating CSR: A selective empirical review of theories and methods. Work in progress
2016 Tuan Annamaria; Dalli Daniele; Corciolani Matteo; Gandolfo Alessandro
Engaging consumers on social media: empirical evidence from the communications analysis of a CSR oriented company
2017 Tuan Annamaria; Moretti Andrea
Social Media Mavenism: How celebrity chefs appeal to consumers on Twitter
2017 Torgeir Aleti; TUAN, ANNAMARIA; Irene Vilà; Jason Pallant
Celebrity chefs appeal to consumers on Twitter
2017 Torgeir Aleti; Annamaria Tuan; Irene Vilà Trepat; Jason Pallant
Theories and methods in CSR communication studies. A systematic review
2017 ANNAMARIA TUAN; DANIELE DALLI; ALESSANDRO GANDOLFO; ANASTASIA GRAVINA
Moving beyond CSR: The rise of the benefit corporations’ movement
2017 TUAN, ANNAMARIA
Emerging trends in qualitative research. A focus on Social Media
2018 Tuan, Annamaria; Grandi, Sebastiano
Consumers like and follow on social media. Do they actually impact sales?
2018 Annamaria Tuan; Daniele Dalli; Ashish Kumar
Strategic CSR Framing by Firms in Emerging Markets
2018 Elisa Giuliani; Ashlee Humphreys; Daniele Dalli; Annamaria Tuan; Matteo Corciolani
Mobile shopper marketing e nuove tendenze di consumo
2018 Tuan, Annamaria
Titolo | Autore(i) | Anno | Periodico | Editore | Tipo | File |
---|---|---|---|---|---|---|
Social Media Marketing and Relationship Marketing: revolution or evolution? A first step analysis | Moretti Andrea; Tuan Annamaria | 2013-01-01 | - | Cueim (Consorzio Universitario di Economia Industriale e Manageriale) | 4.01 Contributo in Atti di convegno | - |
Social Media as a laboratory of value creation in the CSR Field | Andrea Moretti; Annamaria Tuan | 2013-01-01 | - | società italiana di marketing | 4.01 Contributo in Atti di convegno | - |
Social Media in the CSR Communication: a theoretical framework | Andrea Moretti; Annamaria Tuan | 2014-01-01 | - | Università Cattolica del Sacro Cuore | 4.01 Contributo in Atti di convegno | - |
The social media manager as a reputation’s gatekeeper: an analysis from the new institutional theory perspective | Andrea Moretti; Annamaria Tuan | 2014-01-01 | - | SGBED (Society for Global Business and Economic Development) | 4.01 Contributo in Atti di convegno | - |
Social media marketing and relationship marketing: revolution or evolution? A first step analysis | Moretti Andrea; Tuan Annamaria | 2014-01-01 | SINERGIE | - | 1.01 Articolo in rivista | - |
Emerging economy multinational firms: Discovering topics and trends through the automatic content analysis of CSR and Annual reports | Tuan Annamaria; Corciolani Matteo; Dalli Daniele; Gandolfo Alessandro | 2015-01-01 | - | Società Italiana Marketing | 4.01 Contributo in Atti di convegno | - |
The Social Media Manager as a Reputation's gatekeeper: an analysis from the New Institutional Theory perspective | Andrea Moretti; Annamaria Tuan | 2015-01-01 | INTERNATIONAL JOURNAL OF SALES, RETAILING AND MARKETING | - | 1.01 Articolo in rivista | - |
Corporate social responsibility disclosure in emerging countries. Evidence from a content analysis of chinese CSR and annual reports | Annamaria Tuan; Matteo Corciolani; Daniele Dalli; Alessandro Gandolfo | 2015-01-01 | - | University of Economics and Business (WU Vienna) | 4.01 Contributo in Atti di convegno | - |
SOCIAL MEDIA AND CSR COMMUNICATION: AN EMPIRICAL ANALYSIS OF ORGANIZATIONAL AND MANAGERIAL ISSUES | TUAN, ANNAMARIA; Moretti Andrea | 2015-01-01 | - | EuroMed Press | 4.01 Contributo in Atti di convegno | - |
Consumers’ reactions to new corporate community initiatives. The role of the type of community and country of origin | Tuan A.; Corciolani M.; Dalli D. | 2016-01-01 | - | European Marketing Academy | 4.03 Poster | - |
Communicating CSR: A selective empirical review of theories and methods. Work in progress | Tuan Annamaria; Dalli Daniele; Corciolani Matteo; Gandolfo Alessandro | 2016-01-01 | - | Società Italiana Marketing | 4.01 Contributo in Atti di convegno | - |
Engaging consumers on social media: empirical evidence from the communications analysis of a CSR oriented company | Tuan Annamaria; Moretti Andrea | 2017-01-01 | INTERNATIONAL JOURNAL OF TECHNOLOGY MARKETING | - | 1.01 Articolo in rivista | - |
Social Media Mavenism: How celebrity chefs appeal to consumers on Twitter | Torgeir Aleti; TUAN, ANNAMARIA; Irene Vilà; Jason Pallant | 2017-01-01 | - | - | 4.03 Poster | - |
Celebrity chefs appeal to consumers on Twitter | Torgeir Aleti; Annamaria Tuan; Irene Vilà Trepat; Jason Pallant | 2017-01-01 | - | - | 4.02 Riassunto (Abstract) | - |
Theories and methods in CSR communication studies. A systematic review | ANNAMARIA TUAN; DANIELE DALLI; ALESSANDRO GANDOLFO; ANASTASIA GRAVINA | 2017-01-01 | - | - | 4.02 Riassunto (Abstract) | - |
Moving beyond CSR: The rise of the benefit corporations’ movement | TUAN, ANNAMARIA | 2017-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
Emerging trends in qualitative research. A focus on Social Media | Tuan, Annamaria; Grandi, Sebastiano | 2018-01-01 | MERCATI E COMPETITIVITÀ | - | 1.01 Articolo in rivista | - |
Consumers like and follow on social media. Do they actually impact sales? | Annamaria Tuan; Daniele Dalli; Ashish Kumar | 2018-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
Strategic CSR Framing by Firms in Emerging Markets | Elisa Giuliani; Ashlee Humphreys; Daniele Dalli; Annamaria Tuan; Matteo Corciolani | 2018-01-01 | - | - | 4.02 Riassunto (Abstract) | - |
Mobile shopper marketing e nuove tendenze di consumo | Tuan, Annamaria | 2018-01-01 | MICRO & MACRO MARKETING | - | 1.01 Articolo in rivista | - |
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