Sfoglia per Autore  

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Mostrati risultati da 1 a 20 di 53
Titolo Autore(i) Anno Periodico Editore Tipo File
Social Media Marketing and Relationship Marketing: revolution or evolution? A first step analysis Moretti Andrea; Tuan Annamaria 2013-01-01 - Cueim (Consorzio Universitario di Economia Industriale e Manageriale) 4.01 Contributo in Atti di convegno -
Social Media as a laboratory of value creation in the CSR Field Andrea Moretti; Annamaria Tuan 2013-01-01 - società italiana di marketing 4.01 Contributo in Atti di convegno -
Social Media in the CSR Communication: a theoretical framework Andrea Moretti; Annamaria Tuan 2014-01-01 - Università Cattolica del Sacro Cuore 4.01 Contributo in Atti di convegno -
The social media manager as a reputation’s gatekeeper: an analysis from the new institutional theory perspective Andrea Moretti; Annamaria Tuan 2014-01-01 - SGBED (Society for Global Business and Economic Development) 4.01 Contributo in Atti di convegno -
Social media marketing and relationship marketing: revolution or evolution? A first step analysis Moretti Andrea; Tuan Annamaria 2014-01-01 SINERGIE - 1.01 Articolo in rivista -
Emerging economy multinational firms: Discovering topics and trends through the automatic content analysis of CSR and Annual reports Tuan Annamaria; Corciolani Matteo; Dalli Daniele; Gandolfo Alessandro 2015-01-01 - Società Italiana Marketing 4.01 Contributo in Atti di convegno -
SOCIAL MEDIA AND CSR COMMUNICATION: AN EMPIRICAL ANALYSIS OF ORGANIZATIONAL AND MANAGERIAL ISSUES TUAN, ANNAMARIA; Moretti Andrea 2015-01-01 - EuroMed Press 4.01 Contributo in Atti di convegno -
Corporate social responsibility disclosure in emerging countries. Evidence from a content analysis of chinese CSR and annual reports Annamaria Tuan; Matteo Corciolani; Daniele Dalli; Alessandro Gandolfo 2015-01-01 - University of Economics and Business (WU Vienna) 4.01 Contributo in Atti di convegno -
The Social Media Manager as a Reputation's gatekeeper: an analysis from the New Institutional Theory perspective Andrea Moretti; Annamaria Tuan 2015-01-01 INTERNATIONAL JOURNAL OF SALES, RETAILING AND MARKETING - 1.01 Articolo in rivista -
Consumers’ reactions to new corporate community initiatives. The role of the type of community and country of origin Tuan A.; Corciolani M.; Dalli D. 2016-01-01 - European Marketing Academy 4.03 Poster -
Communicating CSR: A selective empirical review of theories and methods. Work in progress Tuan Annamaria; Dalli Daniele; Corciolani Matteo; Gandolfo Alessandro 2016-01-01 - Società Italiana Marketing 4.01 Contributo in Atti di convegno -
Celebrity chefs appeal to consumers on Twitter Torgeir Aleti; Annamaria Tuan; Irene Vilà Trepat; Jason Pallant 2017-01-01 - - 4.02 Riassunto (Abstract) -
Social Media Mavenism: How celebrity chefs appeal to consumers on Twitter Torgeir Aleti; TUAN, ANNAMARIA; Irene Vilà; Jason Pallant 2017-01-01 - - 4.03 Poster -
Theories and methods in CSR communication studies. A systematic review ANNAMARIA TUAN; DANIELE DALLI; ALESSANDRO GANDOLFO; ANASTASIA GRAVINA 2017-01-01 - - 4.02 Riassunto (Abstract) -
Moving beyond CSR: The rise of the benefit corporations’ movement TUAN, ANNAMARIA 2017-01-01 - - 4.01 Contributo in Atti di convegno -
Engaging consumers on social media: empirical evidence from the communications analysis of a CSR oriented company Tuan Annamaria; Moretti Andrea 2017-01-01 INTERNATIONAL JOURNAL OF TECHNOLOGY MARKETING - 1.01 Articolo in rivista -
Emerging trends in qualitative research. A focus on Social Media Tuan, Annamaria; Grandi, Sebastiano 2018-01-01 MERCATI E COMPETITIVITÀ - 1.01 Articolo in rivista -
Consumers like and follow on social media. Do they actually impact sales? Annamaria Tuan; Daniele Dalli; Ashish Kumar 2018-01-01 - - 4.01 Contributo in Atti di convegno -
Online reviews: are they useful for consumers? Dalli Daniele, Tuan Annamaria, D'Acunto David 2018-01-01 - - 4.01 Contributo in Atti di convegno -
How online reviewers and actual customers evaluate their shopping experiences. Evidence from an international retail chain Daniele Dalli; Annamaria Tuan; David d'Acunto 2018-01-01 MERCATI E COMPETITIVITÀ - 1.01 Articolo in rivista -
Mostrati risultati da 1 a 20 di 53
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