COSTABILE, MICHELE
COSTABILE, MICHELE
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How High Arousal Language Shapes Micro versus Macro Influencers’ Impact
2024 Cascio Rizzo, Luca; Villarroel Ordenes, Francisco Javier; Pozharliev, Rumen; De Angelis, Matteo; Costabile, Michele
HOW LANGUAGE AROUSAL SHAPES RESPONSES TO INFLUENCERSPONSORED CONTENT
2022 Cascio Rizzo, Luca; de Angelis, Matteo; Pozharliev, Rumen; Villarroel Ordenes, Francisco; Costabile, Michele
Too good to be true! The effects of number of followers and language intensity on consumer responses to influencers’ sponsored content
2022 Cascio Rizzo, Giovanni Luca; De Angelis, Matteo; Pozharliev, Rumen; Villarroel Ordenes, Francisco; Costabile, Michele
| Titolo | Autore(i) | Anno | Periodico | Editore | Tipo | File |
|---|---|---|---|---|---|---|
| How High Arousal Language Shapes Micro versus Macro Influencers’ Impact | Cascio Rizzo, Luca; Villarroel Ordenes, Francisco Javier; Pozharliev, Rumen; De Angelis, Matteo; ...Costabile, Michele | 2024-01-01 | JOURNAL OF MARKETING | - | 1.01 Articolo in rivista | sj-pdf-1-jmx-10.1177_00222429231207636.pdf; Cascio Rizzo et al. 2023 JM.pdf |
| HOW LANGUAGE AROUSAL SHAPES RESPONSES TO INFLUENCERSPONSORED CONTENT | Cascio Rizzo, Luca; de Angelis, Matteo; Pozharliev, Rumen; Villarroel Ordenes, Francisco; Costabi...le, Michele | 2022-01-01 | - | società italiana marketing | 4.01 Contributo in Atti di convegno | - |
| Too good to be true! The effects of number of followers and language intensity on consumer responses to influencers’ sponsored content | Cascio Rizzo, Giovanni Luca; De Angelis, Matteo; Pozharliev, Rumen; Villarroel Ordenes, Francisco...; Costabile, Michele | 2022-01-01 | - | EMAC (European Marketing Academy) | 4.01 Contributo in Atti di convegno | - |