VECCHIONI, FEDERICA
VECCHIONI, FEDERICA
ARAG - AREA FINANZA E CONTABILITA'
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Content That Engages Your Customers: The Role of Brand Congruity and Promotions in Social Media
2023 Montaguti, Elisa; Valentini, Sara; Vecchioni, Federica
Exploring the Acquisition Funnel: The Role of Marketing Activities and Searching Behavior in Driving New Users Toward Acquisition
2018 Federica Vecchioni, Elisa Montaguti, Sara Valentini
How Brands Can Boost their Fan Pages’ Overall Sharing: The ‘Right’ Variation of Fit between Online Contents and Brand Fan Pages
2017 Federica, Vecchioni; Elisa, Montaguti; Sara, Valentini
Can Companies Generate Engagement Through Their Social Media Activity? A Field Experiment
2016 Valentini, Sara; Montaguti, Elisa; Vecchioni, Federica; Zammit, Alessandra
The Role of the Fit between the Brand Fan Page and the Post in Determining Re-broadcasting Activity
2015 Elisa Montaguti; Sara Valentini; Federica Vecchioni
| Titolo | Autore(i) | Anno | Periodico | Editore | Tipo | File |
|---|---|---|---|---|---|---|
| Content That Engages Your Customers: The Role of Brand Congruity and Promotions in Social Media | Montaguti, Elisa; Valentini, Sara; Vecchioni, Federica | 2023-01-01 | JOURNAL OF INTERACTIVE MARKETING | - | 1.01 Articolo in rivista | Montag.pdf |
| Exploring the Acquisition Funnel: The Role of Marketing Activities and Searching Behavior in Driving New Users Toward Acquisition | Federica Vecchioni, Elisa Montaguti, Sara Valentini | 2018-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| How Brands Can Boost their Fan Pages’ Overall Sharing: The ‘Right’ Variation of Fit between Online Contents and Brand Fan Pages | Federica, Vecchioni; Elisa, Montaguti; Sara, Valentini | 2017-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| Can Companies Generate Engagement Through Their Social Media Activity? A Field Experiment | Valentini, Sara; Montaguti, Elisa; Vecchioni, Federica; Zammit, Alessandra | 2016-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| The Role of the Fit between the Brand Fan Page and the Post in Determining Re-broadcasting Activity | Elisa Montaguti; Sara Valentini; Federica Vecchioni | 2015-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |