VECCHIONI, FEDERICA

VECCHIONI, FEDERICA  

ARAG - AREA FINANZA E CONTABILITA'  

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Risultati 1 - 5 di 5 (tempo di esecuzione: 0.009 secondi).
Titolo Autore(i) Anno Periodico Editore Tipo File
Content That Engages Your Customers: The Role of Brand Congruity and Promotions in Social Media Montaguti, Elisa; Valentini, Sara; Vecchioni, Federica 2023-01-01 JOURNAL OF INTERACTIVE MARKETING - 1.01 Articolo in rivista Montag.pdf
Exploring the Acquisition Funnel: The Role of Marketing Activities and Searching Behavior in Driving New Users Toward Acquisition Federica Vecchioni, Elisa Montaguti, Sara Valentini 2018-01-01 - - 4.01 Contributo in Atti di convegno -
How Brands Can Boost their Fan Pages’ Overall Sharing: The ‘Right’ Variation of Fit between Online Contents and Brand Fan Pages Federica, Vecchioni; Elisa, Montaguti; Sara, Valentini 2017-01-01 - - 4.01 Contributo in Atti di convegno -
Can Companies Generate Engagement Through Their Social Media Activity? A Field Experiment Valentini, Sara; Montaguti, Elisa; Vecchioni, Federica; Zammit, Alessandra 2016-01-01 - - 4.01 Contributo in Atti di convegno -
The Role of the Fit between the Brand Fan Page and the Post in Determining Re-broadcasting Activity Elisa Montaguti; Sara Valentini; Federica Vecchioni 2015-01-01 - - 4.01 Contributo in Atti di convegno -