ZHAO, YUNLU
ZHAO, YUNLU
DISA - DIPARTIMENTO DI SCIENZE AZIENDALI
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Bridging the Ideological Divide: Advertising Strategies for Promoting Stigmatized Products
2026 Zhao, Yunlu; Giannetti, Verdiana; Mavroudi, Evangelia; Palihawadana, Dayananda
The co-production trap: Sino-foreign co-productions weaken foreign movies’ appeal in China
2026 Chen, Jieke; Giannetti, Verdiana; Zhao, Yunlu
| Titolo | Autore(i) | Anno | Periodico | Editore | Tipo | File |
|---|---|---|---|---|---|---|
| Bridging the Ideological Divide: Advertising Strategies for Promoting Stigmatized Products | Zhao, Yunlu; Giannetti, Verdiana; Mavroudi, Evangelia; Palihawadana, Dayananda | 2026-01-01 | PSYCHOLOGY & MARKETING | - | 1.01 Articolo in rivista | mar70080-sup-0001-supporting_information.docx; Psychology and Marketing - 2025 - Zhao - Bridging the Ideological Divide Advertising Strategies for Promoting Stigmatized.pdf |
| The co-production trap: Sino-foreign co-productions weaken foreign movies’ appeal in China | Chen, Jieke; Giannetti, Verdiana; Zhao, Yunlu | 2026-01-01 | INTERNATIONAL MARKETING REVIEW | - | 1.01 Articolo in rivista | Chen et al., 2025.pdf; imr-10-2024-0442_suppl1.docx |