HONG, SUNGTAK
HONG, SUNGTAK
DISA - DIPARTIMENTO DI SCIENZE AZIENDALI
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Reach up, fit in, or stand out? The evaluation of academic quality and fit in college choices
2023 Hong, S.; Stuttgen, P.
The impact of commodity taxation on product variety: a multi-category investigation
2023 Hong, S.; Misra, K.
The perils of category management: The effect of product assortment on multicategory purchase incidence
2016 Hong, S.; Misra, K.; Vilcassim, N. J.
| Titolo | Autore(i) | Anno | Periodico | Editore | Tipo | File |
|---|---|---|---|---|---|---|
| Reach up, fit in, or stand out? The evaluation of academic quality and fit in college choices | Hong, S.; Stuttgen, P. | 2023-01-01 | STUDIES IN HIGHER EDUCATION | - | 1.01 Articolo in rivista | Academic_Quality_and_Fit_in_College Choices.pdf |
| The impact of commodity taxation on product variety: a multi-category investigation | Hong, S.; Misra, K. | 2023-01-01 | MARKETING LETTERS | - | 1.01 Articolo in rivista | The_Impact_of_Commodity_Taxation_2023.pdf |
| The perils of category management: The effect of product assortment on multicategory purchase incidence | Hong, S.; Misra, K.; Vilcassim, N. J. | 2016-01-01 | JOURNAL OF MARKETING | - | 1.01 Articolo in rivista | Assortment_Hong_Misra_Vilcassim_May2016.pdf |