MOFOKENG, RAYMOND HILARY
MOFOKENG, RAYMOND HILARY
DIRI - AREA RELAZIONI INTERNAZIONALI
Hawkins-Mofokeng, Raymond H.; Hawkins-Mofokeng, Raymond Hilary
The impact of social media marketing on consumer brand selection: a case of Durban customers
2023 Peter Tlapana, Tshepo; Patience Ntobaki, Paballo; Hawkins-Mofokeng, Raymond
The influence of brand image on the selection and preference of universities of technology
2021 Moipone Matli, Cleopatra; Tlapana, Tshepo; Hawkins-Mofokeng, Raymond
Consumer Preferences, Marketing Problems and Opportunities for Non-EU-based GIs: Experiences for Brazil, Serbia and Thailand
2017 Canavari, Maurizio; Hawkins-Mofokeng, Raymond H.; de Souza, Adriana L.; Piva Hartmann, Paulo V.; Radic, Ivana; Wongprawmas, Rungsaran
The Marketing Implications of Value Chain Governance Strategies of Wine Products Using Geographical Indications (GIs) in Italy and UK
2017 Mofokeng, Raymond; Canavari, Maurizio; Hingley, Martin K.