Investigates the effect of corporate reputation, perceived CSR and perceived quality on intention to buy in the context of a particular brand of panatone
The Effect of Corporate Reputation, Perceived CSR and Perceived Quality on Intention to Buy: Implications for Brand Management / Gatti L.; Caruana A.; Snehota I.. - STAMPA. - 1:(2010), pp. 35-41. (Intervento presentato al convegno 6th International Conference tenutosi a Università della Svizzera italiana, Lugano nel April 18-20).
The Effect of Corporate Reputation, Perceived CSR and Perceived Quality on Intention to Buy: Implications for Brand Management
CARUANA, ALBERT;
2010
Abstract
Investigates the effect of corporate reputation, perceived CSR and perceived quality on intention to buy in the context of a particular brand of panatoneFile in questo prodotto:
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