Considers the interrelationship in an empirical study among corporate reputation, customer satisfaction and customer loyalty.
Corporate reputation, Customer satisfaction, and customer loyalty: What is the relationship? / Caruana A.; Ramaseshan B.; Krentler K.. - STAMPA. - XXVII:(2004), pp. 301-301. (Intervento presentato al convegno Academy of Marketing Science tenutosi a Vancouver, B.C., Canada nel May 26-29).
Corporate reputation, Customer satisfaction, and customer loyalty: What is the relationship?
CARUANA, ALBERT;
2004
Abstract
Considers the interrelationship in an empirical study among corporate reputation, customer satisfaction and customer loyalty.File in questo prodotto:
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